Cultivating a B2b Sales Culture
Where everyone can Thrive


We tell stories, share insights, and provide resources for anyone that has ever felt like an outsider in the B2B sales world.

By highlighting the expertise of underrepresented sales professionals, we are evolving the dominant sales culture into one that celebrates our differences and empowers everyone to thrive.


let’s change our industry together.



Our Founders


Ashleigh Early

Ashleigh Early is a passionate advocate, trainer, and salesperson who has centered her career on supporting people new to the profession. After building and After building and navigating sales development teams through hyper-growth periods and exits at companies like FireEye, Okta and Mattermark, Ashleigh joined Vendition to run their apprenticeship program so she could help shape the next generation of sales leaders through hands-on mentorship

Throughout her career Ashleigh has built a reputation for exceptional hiring, developing scalable systems and leveraging the intelligence gathered by her teams to drive communication, customer retention, and accelerated sales cycles.

At the core of everything Ashleigh does is the belief that every interaction should add value and that talent is evenly distributed but opportunity is not. Her training focus on teaching sales reps how to critically evaluate their strategies while building empathy and listening skills.

Twitter | LinkedIn

kasey jones b2b sales podcast a better jones

Kasey Jones

Kasey is founder, CEO, and Growth Strategist of A Better Jones, a demand generation marketing agency that accelerates startup revenue growth by helping their sales teams fill pipeline.

Though now a marketer, she spent nearly 10 years as an account executive and sales development leader, shaping her outlook on marketing and giving her a lifelong love of the sales profession.

Kasey has served as a mentor and coach for organizations like Portland Incubator Experiment (PIE), AltCity Lebanon’s social impact accelerator, and Reed College’s leadership program.

Sales Hacker has named her one of the 35 Most Influential Women in Sales and a Sales Influencer to watch for 2019.

Twitter | LinkedIn | Instagram | Youtube


Know someone we should interview?

A sales professional with a unique story, a non-conventional approach to their work, a background that doesn’t fit the stereotype?

We want to talk to them.